![]() In fact, there is a total of 3 CTAs on the page – one that leads you to a page where you learn about the Mlari tribe community, one that leads to a page that tells a story of one of their weavers and once they’ve told you everything about their people and their values, a CTA that says “shop hammocks”. Where there’s more to be said, there’s a “Learn more” CTA. Once you scroll down from the video, they slowly lead you through bite-size pieces of crucial information. No, they show them as they are, in their everyday environment, expressing their true feelings about their work. It shows the happy women from the Mlabri tribe in Thailand who talk about how making hammocks for this company has improved their livesmaking The video doesn’t show the tribespeople sitting on a chair in a studio, reading a rehearsed statement. The first thing you see is a video that is basically an employee testimonial. They deliver on their strong point – the fact they help a small community in Thailand lead a dignified life. The same as your interlocutor (let’s call the person Casey), a visitor that landed on your about us page will take action if they want to learn more and they’ll scroll and click to get to more information. Ensure site owners have access to SharePoint training materials. Make sure site owners and authors have appropriate training to create, build, and maintain sites. You should place essential information in the screen area that requires no scrolling or clicking to get to the next chunk of content. Measure intranet effectiveness by reviewing Microsoft 365 usage analytics and SharePoint hub and page usage analytics. ![]() ![]() This entire “small talk” part of your about us page exists in the first few paragraphs. You don’t want to be vague about any aspect of your work. Make sure you stick to the point, though. As long as you say enough for them to have a solid grasp on what you do, you can relax. If you’re not excited about what you do, why bother talking about it?ĭon’t forget, it’s still small talk, so don’t take too much of the friendly stranger’s time talking about yourself unless they have more questions or seem genuinely interested in what you have to say. What you want is to tell them what you do in layman’s terms but with conviction. Planning is an essential part of the strategy formulation process, so take time to Brainstorm new opportunities. Planning comes naturally to many managers and as such, has become the default first step. Keep in mind that you don’t know if that person is from your line of work, so you don’t want to come off as pompous by using industry jargon. In this article, well explore the 5 Ps in more detail and the tools that you can use in each area. We believe your About Us page is an essential part of the makeup of your website and presents endless opportunities to develop trust, relationships and.
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